Glocal

/ Wednesday, March 2, 2011 /
I've heard "Think globally, act locally" so many times and I recently saw some different examples. First came the Chrysler's emotional "Imported from Detroit" campaign, now this Royal Enfield "Handcrafted in Chennai" movie. I like handcrafted products but maybe they shouldn't be saying that the bikes are “designed with built-in defects that give each machine its own unique character.” via Indiancarsbikes

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