Snow White was Apple's design language in the late 80's as established by Frog Design. Simple main shapes, crisp and graphical detailing, and light off-white color. My favorite part is how Harmut Esslinger insisted on zero draft in the injection moldings. This makes the products look a lot sharper and precise, especially on larger parts. And it would make Apple products hard to copy, since you need more complex and expensive molds to achieve zero draft. Clever.
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