Ogilvy

Currently reading David Ogilvy's "Confessions of an Advertising Man." One of his most well known campaigns is this for Rolls-Royce. "He spent three weeks reading about the Rolls Royce car he was to advertise. During this research he came across an unassuming statement about how the only noise you would hear at sixty miles an hour was the electric clock. It became the headline."
Confessions of an Advertising Man
David Ogilvy